

Naples was founded during the late 1880s by former Confederate general and Kentucky U.S. Senator John Stuart Williams and his partner, Louisville businessman Walter N. Haldeman, the publisher of the Louisville Courier-Journal. Throughout the 1870s and '80's, magazine and newspaper stories telling of the area's mild climate and abundant fish and game likened it to the sunny Italian peninsula. The name Naples caught on when promoters described the bay as "surpassing the bay in Naples, Italy".
Naples is home to several major land reserves, including the Corkscrew Swamp Sanctuary, Everglades National Park, Big Cypress National Preserve, Florida Panther National Wildlife Refuge, Ten Thousand Islands National Wildlife Refuge, and Picayune Strand State Forest. The Corkscrew Swamp Sanctuary is known not only for its 11,000 acres of landscape and wildlife, but for a two and a half mile length boardwalk winding through the sanctuary. The Naples area is also home to the Naples Zoo at Caribbean Gardens, which dates back to 1919.
The city is served by the Naples Municipal Airport. Yellow Air Taxi also provides service to Key West, Florida. Southwest Florida International Airport, in South Fort Myers, Florida, handles the vast majority of commercial air traffic in and out of the region, with over 8 million passengers in 2007.
Downtown Naples is home to The Naples Players, The Gulfshore Playhouse, and the 5th Avenue South and 3rd Street South shopping districts, which feature a variety of antique shops. Gallery Row, also downtown, is a concentration among the numerous art galleries spread throughout the downtown area. The Village on Venetian Bay is an upscale open-air shopping district on the Gulf coast. Located directly off of Tamiami Trail are the Waterside Shops, an upscale open-air center home to such high-end retailers as Saks Fifth Avenue, Gucci, Tiffany & Co., and Lacoste. A two-story Barnes and Noble is located on site as well. Near downtown on Naples Bay and the Gordon River is the shopping district Tin City. This open-air shopping center specializes in antiques and handmade local novelties. Also near downtown is Big Cypress Market Place with over 100 diverse vendors. Naples hosts The Oliver Group Champions Cup of the Outback Champions Tennis Series each year. Naples is also the home to swamp buggy races, held three times each year at the Florida Sports Park.
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Swim within the "Safe Bathing Areas", if marked, at all times.
Florida sunshine is intense. Please be careful when sunbathing and use sunscreen with a high SPF
Learn to Swim - Learning to swim is the best defense against drowning.
Never Swim Alone - Always swim with a companion. At the very least, have someone onshore who can call for help.
Don't Fight the Current - Rip currents are powerful currents of water moving away from shore. They can sweep even the strongest swimmer out to sea. If caught in a rip current, don't fight it by trying to swim directly to shore. Instead, swim parallel to shore until you feel the current relax, then swim to shore. Most rip currents are narrow, and a short swim parallel to shore will bring you to safety. The same forces that cause rip currents also cause longshore currents. These currents are most evident when waves hit the shore at an angle. This tends to cause the water to be pushed along the beach away from the direction of the oncoming waves. Usually, longshore currents are less hazardous than rip currents because they move along the shore, not away from the shore, but they can knock children and weaker adults off their feet. More importantly, longshore currents can feed and increase the power of rip currents. In other words, the longshore current may move along the shore, then turn offshore to become a rip current.
Swim Sober - Alcohol is a major factor in drowning. Alcohol impairs swimming ability and good judgement.
Don't Float Where You Can't Swim - Often, non-swimmers dangerously use floatation devices to go offshore, If they fall off, they can quickly drown. The only exception is a person wearing a Coast Guard approved life jacket.
Don't Dive Headfirst, Protect Your Neck - Diving headfirst into unknown water and striking the bottom can lead to serious, lifelong injuries, including paraplegia. Check for depth and obstructions before diving, and then go in feet first the first time. Use caution while bodysurfing, always extending a hand ahead of you.
| Emergency Police - 911 | Emergency Fire - Rescure 911 |
| City of Naples Police - (239) 213-4844 | Collier County Sheriff (239) 774-4434 |
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| 20 WBBH NBC | 26 WZVN ABC | 30 WGCU PBS | 36 WFTX FOX |
| 43 WWDT-CA | 46 WXCW | 49 WRXY | 51 WLZE-LP |
| FM | |
| 88.1 FM Christian Contemporary 88.3 FM Religious 88.7 FM Christian Contemporary 89.5 FM Christian Contemporary 90.1 FM Public Radio 90.9 FM Religious 91.5 FM Religious 91.7 FM Public Radio 92.1 FM Spanish 92.5 FM Rock 93.7 FM Adult Contemporary 94.5 FM Classic Rock 95.3 FM Oldies 96.1 FM Classic Rock 96.9 FM Hot AC |
97.7 FM Tropical 98.5 FM Country 98.7 FM Other 98.9 FM Classic Hits 99.3 FM Alternative 100.1 FM Country 101.1 FM Easy Listening 101.9 FM Country 102.9 FM Rhythmic Oldies 103.9 FM Top-40 104.7 FM Hot AC 105.5 FM Hip Hop 106.3 FM Nostalgia 107.1 FM Smooth Jazz 107.9 FM 107.9 FM Other |
| AM | |
| 770 AM Sports Radio 1200 AM Talk 1240 AM News/Talk 1270 AM News/Talk 1350 AM Spanish |
1440 AM Spanish 1480 AM Oldies 1490 AM Spanish 1660 AM News/Talk |